Jessi LaCosta, Professional Speaker, Author and Coach

ABOUT JESSI LACOSTA
After work one night – when she was only 16 - a man with a gun changed her life… And within 24 hours she understood the cliché “life is short." Finding her ultimate passion and using it was mandatory – not a silly teenager’s dream. Story telling (Communications) saved her life that night.

Still – more discoveries were in sight. Although she loved dance and music, scrutinizing the difficulties of her mom’s artist-lead life, she vowed to study something more stable. LaCosta gravitated naturally to media-related courses at James Madison University and University of Baltimore. Several more years elapsed before she harnessed her talents and desires together for mentoring and motivating – her true calling. In LaCosta’s “exploration phase” as she affectionately refers to it – she worked in sales, advertising, radio, print, technology retrieval, start-up medical facilities and the Arts. It is with these rich experiences that she applies her knowledge to help others.

During her tenure at one of the nation's top advertising agencies, Deustch Inc., LaCosta executed research and planning for successful national client campaigns and product launches. She is also experienced in the development and implementation of marketing research relative to the visibility and growth of clients from state-of-the-art medical practices and surgical centers to arts organizations. She has been responsible for brand development, identity standards maintenance, and image integrity through advertising, print materials, web sites, and logo usage.

Conducting various study strategies, she has reconstructed organizations' institutional branding efforts. Using strategic planning & facilitation, she has devised and implemented branding statements, vision statements, mission statements, communications models at various organizations --always upholding their missions and business goals. In her role as a media relations & marketing professional, she has brokered numerous media interviews with both print and broadcast outlets. LaCosta has also coached entry-level through executive level employees in branding, media relations, media interviews and leadership skills.

LaCosta is a sought-after presenter on issues such as Brand Communications, Personal Branding, Motivation, Overcoming Adversity and Understanding Your Authentic Self.

In June 2004, she founded BlueRio Coaching, now called BlueRio Strategies.

Recent appearances include:
University of San Diego, San Diego EMDR, NonProfit Mgt. Solutions, San Diego State University, International Special Events Society – DC chapter, DCCA Art Salad, A Night With the Pros – PRSSA, the 2005 Delaware Arts Summit, University of Baltimore Backpack to Briefcase, University of Baltimore and the University of Delaware Student Business Association.

LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design as well as earning a certficate in Leadership from the University of Baltimore and a certificate of completion in Interpersonal Neurobiology fro Portland State. She is a certified mediator for the state of California and is also a certified Executive MasterMind Coach. .


	HOME	INQUIRE • "My Car-Jacking Story"
	"Have this woman back every year- she really touched me!" "Great speaker- her use of humor and reflective story telling gave me goose bumps. Excellent!" "Very encouraging." "The program was excellent and I am so proud of the speaker for being able to get through her experience and share her story." "The power of her story and just her words in general. Awesome speaker!"	ABOUT JESSI LACOSTA After work one night – when she was only 16 - a man with a gun changed her life… And within 24 hours she understood the cliché “life is short." Finding her ultimate passion and using it was mandatory – not a silly teenager’s dream. Story telling (Communications) saved her life that night. Still – more discoveries were in sight. Although she loved dance and music, scrutinizing the difficulties of her mom’s artist-lead life, she vowed to study something more stable. LaCosta gravitated naturally to media-related courses at James Madison University and University of Baltimore. Several more years elapsed before she harnessed her talents and desires together for mentoring and motivating – her true calling. In LaCosta’s “exploration phase” as she affectionately refers to it – she worked in sales, advertising, radio, print, technology retrieval, start-up medical facilities and the Arts. It is with these rich experiences that she applies her knowledge to help others. During her tenure at one of the nation's top advertising agencies, Deustch Inc., LaCosta executed research and planning for successful national client campaigns and product launches. She is also experienced in the development and implementation of marketing research relative to the visibility and growth of clients from state-of-the-art medical practices and surgical centers to arts organizations. She has been responsible for brand development, identity standards maintenance, and image integrity through advertising, print materials, web sites, and logo usage. Conducting various study strategies, she has reconstructed organizations' institutional branding efforts. Using strategic planning & facilitation, she has devised and implemented branding statements, vision statements, mission statements, communications models at various organizations --always upholding their missions and business goals. In her role as a media relations & marketing professional, she has brokered numerous media interviews with both print and broadcast outlets. LaCosta has also coached entry-level through executive level employees in branding, media relations, media interviews and leadership skills. LaCosta is a sought-after presenter on issues such as Brand Communications, Personal Branding, Motivation, Overcoming Adversity and Understanding Your Authentic Self. In June 2004, she founded BlueRio Coaching, now called BlueRio Strategies. Recent appearances include: University of San Diego, San Diego EMDR, NonProfit Mgt. Solutions, San Diego State University, International Special Events Society – DC chapter, DCCA Art Salad, A Night With the Pros – PRSSA, the 2005 Delaware Arts Summit, University of Baltimore Backpack to Briefcase, University of Baltimore and the University of Delaware Student Business Association. LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design as well as earning a certficate in Leadership from the University of Baltimore and a certificate of completion in Interpersonal Neurobiology fro Portland State. She is a certified mediator for the state of California and is also a certified Executive MasterMind Coach. .
		Appearances INQUIRE