|
ABOUT JESSI LACOSTA
After work one night – when she was only 16 - a man with a gun changed her life… And within 24 hours she understood the cliché “life is short. Finding her ultimate passion and using it was mandatory – not a silly teenager’s dream. Story telling (Communications) saved her life that night.
Still – more discoveries were in sight. Although she loved dance and music, scrutinizing the difficulties of her mom’s artist-lead life, she vowed to study something more stable. LaCosta gravitated naturally to media-related courses at James Madison University and University of Baltimore. Several more years elapsed before she harnessed her talents and desires together for mentoring and motivating – her true calling. In LaCosta’s “exploration phase” as she affectionately refers to it – she worked in sales, advertising, radio, print, technology retrieval, start-up medical facilities and the Arts. It is with these rich experiences that she applies her knowledge to help others.
During her tenure at one of the nation's top advertising agencies, Deustch Inc., LaCosta executed research and planning for successful national client campaigns and product launches. She is also experienced in the development and implementation of marketing research relative to the visibility and growth of clients from state-of-the-art medical practices and surgical centers to arts organizations. She has been responsible for brand development, identity standards maintenance, and image integrity through advertising, print materials, web sites, and logo usage.
Conducting various study strategies, she has reconstructed organizations' institutional branding efforts. Using strategic planning & facilitation, she has devised and implemented branding statements, vision statements, mission statements, communications models at various organizations --always upholding their missions and business goals. In her role as a media relations & marketing professional, she has brokered numerous media interviews with both print and broadcast outlets. LaCosta has also coached entry-level through executive level employees in branding, media relations, media interviews and leadership skills.
LaCosta is a sought-after presenter on issues such as Brand Communications, Personal Branding, Motivation and Understanding Your Authentic Self.
In June 2004, she founded BlueRio Coaching, and recently began Insight-Insync as a way to focus on personal branding for small businesses and women.
Recent appearances include:
University of San Diego, San Diego EMDR, NonProfit Mgt. Solutions, San Diego State University, International Special Events Society – DC chapter, DCCA Art Salad, A Night With the Pros – PRSSA, the 2005 Delaware Arts Summit, University of Baltimore Backpack to Briefcase, University of Baltimore and the University of Delaware Student Business Association.
LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design as well as earning a certficate in Leadership from the University of Baltimore.
Currently she is writing a book on realizing vision and using authentic self to propel life forward. Stay tuned for more!
She is also a member of the:
ASTD (American Society for Training & Development), NetImpact, HrGuru, University of Baltimore College of Liberal Arts Society and sits on the Board of Governors for the University of Baltimore Alumni Association, Trainer at NonProfit Management Solutions, Speakers Bureau/Training Dept Volunteer at the Center for Community Solutions. She is also a recent recipient of the prestigous H. Mebane Turner Service Award from the University of Baltimore. Recently LaCosta was elected to the Board of Governors for the San Diego Chapter of OD Network (Organizational Development.)
Jessi looks forward to volunteering at the Center for Community Solutions in San Diego in their speakers bureau as well as supporting other local nonprofits.
|
