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MORE Writings and thoughts
coming soon!
For a short time, an excerpt of the article I wrote about surviving a violent assault is available. To read more, just click on the picture below.
(if you are looking for BlueRio Strategies please visit us here.)
“I first met Jessi LaCosta after a speaking engagement at the University of Delaware in 2004. She was there to share with our graduate Public Relations class her vast knowledge of marketing and the importance of branding with which she built her career. On that day I took much more than marketing away from her lecture. As Jessi spoke about her life/work experiences I felt in many ways as if she were speaking about my own. I felt an instant connection to her; and shortly after our initial meeting Jessi became both my mentor and my friend.
Jessi is a genuine individual who holds true to her values even in the most difficult situations and expects no less from the people around her. I have found her drive and passion to be incredibly inspirational. But what truly sets her apart is her kindness and compassion. She is a woman who truly cares about the human spirit.”
Stacy Flug, NYC, NY
Shimmer when you can - how you can...
A few people in my life are experiencing the pain, frustration and fear that comes with something very negative and life threatening. I have been there - a few times. And yet - for some reason I was graced with a second chance - maybe even a third. Today two songs back-to-back reminded me - that I should live each and every day as if it were my last. And without any warning a feeling so strong, large and long – with power and depth as dark as the ocean, raced from my feet – to my throat and then to my eyes. It just burst out – gushed and ran all over my being – into my car – running alongside the steering wheel and dripping tens tears at a time onto the floor – ironically landing at the left of the break pedal.
Isn’t easy to second-guess every move – once it has been made? Isn’t it easy to “know” what others should do?
“Anxiety is a normal human emotion that everyone experiences at times. Many people feel anxious, or nervous, when faced with a problem at work, before taking a test, or making an important decision. Anxiety disorders, however, are different. They can cause such distress that it interferes with a person's ability to lead a normal life.” – web md
I have suffered PTSD (post traumatic stress disorder) – and understand that may make me more vulnerable to other anxieties. Yet I have wanted to do many things that I am simply, literally terrified to do.
One of them is surfing. I remember the dawn of cable TV and how I would sit in my father’s living room late at night, entranced by amazing images of men and women (mostly men) gliding on silky ribbons of blue liquid – some windsurfing – others riding the waves simply on a board. “I’ll do that one day.”
And one day never came. Home invasions, burglary and abduction put a damper on my nerves. Weirdly enough some things never frighten me.
- Hold a press conference at the Mayor’s Office? Sure thing – when do I need to be there?
- Accept a marketing job in NYC – move with no REAL place to live? Of course – it is a great career option!
- Leave NYC with furniture, computer and greyhound in a rental truck having never driven a truck? Has to happen.
But try to meld with nature – the blue liquid dream and I was stopped – dead in my tracks.
READ MORE HERE